Marketing Logic (based in London, UK) has just released a press release regarding the UT Partnership:
We are pleased to officially announce our wonderful new partnership with Norway’s UT Project (UT Prosjektet). As of June this year, we have started this new journey together to provide the tools and talent required for Norwegian companies to expand their software services here into the UK.
“We’re thrilled to announce our partnership with the UT Project. Today, the UT Project in collaboration with Innovation Norway is propelling the start-up scene in the Norwegian market, helping businesses to grow and giving them the right advice and investment support to scale. Together we offer those businesses a solid foundation in establishing themselves at home and a proven springboard into the UK market. Our close physical location makes it easy to apply the very hands on approach we both take with the scale-ups we work with, supporting them in pushing their business to reach its growth objectives.”
– Emily Chadwick, CEO, Marketing Logic (pictured)
WHAT IS UT?
The UT Project is a twelve month dedicated sales and marketing project that aims to assist companies scale internationally. This includes increasing their revenues, international recognition, obtaining new clients and expanding their network. It consists of C-level coaching, connecting with new contacts and securing meetings with decision makers to truly aid in accelerated growth. There are four seminars during the twelve-month period including one in London, as well as sector-specific UT Conferences in Norway throughout the year. During these, companies gain access to experienced international commercial directors and senior leaders who have extensive knowledge in their respective fields so that they have the tools and information to make the best of their respective businesses.
The focus is on companies who possess the talent and capacity to deliver sales, marketing and global expansion. Furthermore, the UT is dedicated to helping companies achieve results both during the engagement period and beyond. Several core partners support the project including Innovation Norway and Sparebank 1 SMN, in addition to a number of other partners both domestic and international. Since its inception in 2005, over 70 companies have participated in the project, with some participating over two years to go on to huge success.
We are the UK’s leading growth scaler for B2B Technology companies looking to launch or accelerate their business quickly, successfully and cost-effectively. Our team of Central London professionals work alongside existing businesses, bringing local scale across sales, marketing, setup and support. This allows your business to expand into the UK while reducing risk, maximising return on investment and accelerating your time to market. It is our privilege to now offer this end-to-end experience to Norwegian companies looking to scale into the UK via our partnership with the UT Project.
With our proven global success, we have excelled at scaling several companies for example:
We took a German SaaS vendor from no UK clients, no physical presence, no references, to over £3 million in revenue in 3 years. We secured blue-chip clients & helped lock in VC investment.
Our proven end-to-end methodology enabled a retail platform from New York to turn a failed UK launch into an outstanding program that achieved 114% of sales targets in the first 90 days.
As part of a strategic engagement, an e-commerce platform with 24 months of flat growth was reinvented to deliver 96% year-on-year revenue growth.
“The thorough market analysis and insight Marketing Logic provided has proven really valuable to our development as a business and the crafting of our go-to-market strategy. With their help our plans to enter the UK market and compete with the current software landscape are informed, strategically sound and in line with our general roadmap.”
– Magnus Hoem Slørdal, CEO, Headshed – A UT Project Company
Looking ahead, Marketing Logic and the UT Project are already exploring innovative ways to accelerate Norwegian technology companies time to market in the UK. Additionally, we are also exploring new ways to collaborate on using the UK as proving ground for companies wanting to quickly access the US and how to cost effectively help UK companies access the Norwegian and other Nordic markets. Exciting times ahead.